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The SEO services arose from the ever increasing global competition to be visible within the results of search engines on its first page more specifically. In December 2010, a survey by Netcraft Web Server found that there were 266,848,493 live websites in the world and moreover this figure increases by around 7 million, in every three months. If every website contains on an average 30 web pages, it makes a total of over 8 billion web pages. When Google displays first 10 results on the first page of a search keyword, we can easily determine the depth of visibility issue.

Even in the initial years of the web when names like Magellan, Netscape and Alta Vista ruled the “Information Superhighway” SEO Company serviced the need of businesses to be visible in the top results of search engine ranking.

The Search Engine Optimization industry has boomed along with the development of the web and the growth of businesses eagerness to prosper through online endeavors such as Web Site Promotion, Social Media Optimization and Search Engine Optimization. In the world, there is no specific regulatory body for this comparatively young industry.

Businesses , Consumers and Clients carry out their own search in an area where they may probably not be an expert. Most seo services company have required clients to enter into contracts of an year where the client pays an upfront fee and then a set monthly fee for the rest of period of the contract.

The problem with this type of structure is of course, if the Guaranteed SEO Services provider is not performing as he should, the client is locked into a long term agreement of payments. However, as the industry has matured, many SEO companies have begun to offer pay by the month options which are far more better to new clients who are not sure of how their business ventures are going to perform on-line.

Under the pay for guaranteed performance agreements, a client has to pay a deposit to retain his expert SEO services and secure exclusivity of that expert so that he cannot work for a competitor. The client and SEO company then work hand in hand as per goals and objectives that client wants to achieve. Payments are made only when these goals are attained. This way of working confirms that SEO service providers has confidence in his abilities. In case, they do not meet targets, they don’t get paid. So they also want to achieve the goals quicker.