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In general, any business can send customers, partners, and business associates business holiday cards. However, the practice is better suited to some than others. Those with a record of customer accounts and that have static customers are better prepared for such an undertaking. This would include, for example, a bank or insurance company more so than a restaurant. There are many types of businesses that could benefit greatly from the practice if planned correctly, and each one could reap benefits that differ slightly from other types of businesses.

A bank or similar entity could benefit from sending business holiday cards to individual and business customers alike in a couple of ways. The customers that receive the cards will of course feel appreciated, making them more prone to keep being a customer and to tell others about the business. They may also display the cards offering what is in essence free advertising for the company if the logo or business name is prominently displayed on the card. A car dealership may not exactly have repeat customers as frequently, but a card sent to those who made a purchase during the year could encourage them to come back for future purchases and to spread the word to others considering an automobile purchase.

This type of one time service business includes hair salons, real estate agencies, and other similar businesses. While the customer base is changing regularly, there is the potential for repeat business that cannot be ignored. A restaurant or retail store may have a more difficult time, but could still benefit from sending business holiday cards. Of course it would be impossible for such a business to send cards to every customer as there are many one-time visits and change is constant. However, the opportunity for customers to sign up for an e-mail list or newsletter for notification of special sales may be just the opportunity to collect mailing addresses as well. Cards can then be sent to these preferred customers, and the benefits of customer appreciation and promotions could still be enjoyed by the business.

For business holiday cards to have the biggest impact, they should have a pleasing design, be signed, and have the business name or logo prominently displayed. It should be located in an area that will allow someone merely passing by the displayed card to recognize who it is from. This plants a seed that could have a greater impact than most would imagine. These types of cards really can be great tools for retaining customers as well as gaining new ones.