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While it can be costly to send a business holiday card to each customer a business may have, very often the benefits outweigh the costs. When the messages other than the standard holiday greetings that such a card can carry are considered, the stakes are raised even higher. There are ways to lower the cost to make it affordable to send many if not all customers a card on at least one if not more holidays. From customer and holiday selection to the type of card, there are many options. The key is to weigh the benefit against the costs, then get creative.

First, determine if it is possible to send only certain customers a card. A large business in a large area can usually get away with this, as customers do not necessarily know each other. Sending a card to only certain customers can cut costs, but it can cause more harm than good if feelings get hurt. The number of years they have been a customer or how often they frequent the business are examples of ways to choose who gets a card. It is also important to note that consistency is crucial here. If someone receives a business holiday card one year, they should receive a card from that business for every year they remain a customer and that the business is sending cards. Otherwise feelings of rejection can cause an unhappy customer.

Only sending a business holiday card on one or two holidays rather than every holiday can cut costs as well. Most choose the major holiday season as a time to send a card. If an additional holiday can be added, many times birthdays are a good option. It can be a little difficult and time consuming to keep up with however, so it is an option that should be considered carefully.

If the budget is still cost heavy, consider the value card option. A value business holiday card comes in a bulk package of identical cards. The cards are most often simple, lacking intricate designs and long wording. They may also be made of cheaper materials and show it in being not as sturdy. However, they are more than sufficient for most purposes and could possibly tip the scales between the cost and benefit of sending the cards, with the benefit side winning out. Before making the decision not to send cards at all based on budget, take these ideas into consideration to ensure the right decision is make for the business.